Grow family
Turn signal into market motion: first customers, pilots, traction systems, and developer growth. See how this offer relates to the rest of the family. Explore Grow
Offer
Pilot-to-Revenue Program
A program for turning pilots, POCs, and design-partner interest into paid contracts and commercial proof.
A pilot without a conversion path is often just unpaid consulting. This program makes the pilot a commercial instrument: it should produce proof, urgency, and a clear next step toward a paid contract.
When to use it
Use the Pilot-to-Revenue Program when you sell through pilots that run but do not convert, and you need clearer success criteria, buyer ownership, and a commercial path.
- The product is sold through B2B pilots, proofs of concept, integrations, or enterprise trials
- Pilots are happening, but they do not convert
- The team needs clearer success criteria, buyer ownership, and a commercial path
What you get
Deliverables are shaped by your buyer and pilot context, but typically include:
Interest & POCsdesign-partner conversations
Paid pilotsscoped, time-boxed, paid
Conversionpilot to contract
Repeatable revenuea motion you can run again
- Pilot thesis and business case
- Buyer map: user, champion, economic buyer, technical buyer, blocker, and decision process
- Pilot scope and success criteria, plus a pilot proposal or one-pager
- Pilot timeline and responsibilities, and any product, onboarding, integration, or reporting requirements
- Pilot kickoff assets and a success reporting template
- A conversion path from pilot to paid contract, objection and stakeholder notes, and a recommendation: convert, extend, narrow, rebuild, or stop
How it's scoped
Semi-custom fixed-fee program. It requires a short paid discovery if the pilot structure, buyer roles, or conversion path are unclear. Discovery is important when pilots exist but do not convert: it clarifies whether the problem is buyer ownership, success criteria, product readiness, procurement, pricing, or a weak business case.
Where this fits
This offer sits inside the Grow family. Use these links to see the family context, the flagship offer of this family, and the full catalog.
First Paying Customers Program
A program for moving from validation or early product to first real revenue. See the First Paying Customers Program
All offers
Compare every Validate, Build, Grow, Scale, and Partner offer in one place. Browse the offer catalog
Contact
Tell us how your pilots run
Bring how pilots start today, who owns them, and where they stall before paid.
Prefer a conversation first?
If you would rather talk it through before sending a brief, book a short routing call and we will point you to the right next step.